ADZENX
Meta Ads Intelligence · AdzenX App
April 2026 Audit
17 Active Accounts · UK Portfolio
31 Mar – 29 Apr 2026
Confidential — Agency Deliverable

ADZENX Portfolio
Health Report

AI-powered audit of 17 active Meta Ads accounts across the UK boiler & plumbing sector. Includes ad fatigue scoring, tracking infrastructure gaps, and a prioritised action plan.

44/100
Health Score
Grade: D
Key Performance Indicators — 30-Day Portfolio
Total Ad Spend
£6,169
17 Active Accounts
31 Mar – 29 Apr 2026
Total Leads Generated
439
↑ All via Lead Ads
Native Meta form captures
Blended Cost Per Lead
£14.05
Range: £5.79 – £51.47
Target: under £12
Avg. Click-Through Rate
1.84%
↑ Above 1% threshold
Industry avg: ~1.0%
Avg. Ad Frequency
2.83
⚠ 6 accounts above 3.0
Threshold: < 3.0
Health Score Breakdown — What's dragging your score down?
Each category has a weighted score. Pixel/CAPIPixel / CAPI Tracking infrastructure. Without it, Meta is blind to what happens after someone clicks your ad. is the biggest drag at only 35/100.
Spend Allocation by Account
Where is the money going? Top 4 accounts vs the rest of the portfolio.
Critical Alerts & Insights — Plain English
🔴
Audience Exhaustion — Johnson P&H & Brennan
Johnson has shown its ad to the same people 4.47 times — and is paying £51.47 per lead. Brennan is at 4.36 frequencyFrequency How many times the average person has seen your ad. Above 3.0 means you're showing it too often — people have already decided not to click and you're wasting money. & £31.26 CPL. Imagine seeing the same leaflet through your door 4 times — you'd bin it. These campaigns need to be paused immediately and relaunched with fresh creative.
🙈
No Tracking on Any Account — Meta is Blind
Zero CAPICAPI Conversions API — a server-side backup to the Pixel. Catches the 30-40% of conversions the Pixel misses due to iOS tracking blocks and ad-blockers. across all 17 accounts. No PixelMeta Pixel A snippet of code on your website that tells Meta who visited, what they did, and whether they converted. Essential for retargeting and AI optimisation. on ADZENX, Norwich, or Brennan. Meta's AI cannot learn who your best customers are because you're not feeding it data. This alone is costing you 30-40% in attribution.
💸
Budgets Too Low — Algorithm Stuck in Learning
Most ad sets run at £10–£20/day. Meta needs 50 leads/week per ad set to exit the Learning PhaseLearning Phase The initial period where Meta tests who to show your ad to. It needs ~50 conversions/week to exit. If budgets are too low, it stays stuck and delivers poor results.. At a £14 CPL, you'd need £100/day. Your algorithms are permanently stuck and performing sub-optimally.
📹
All Video Ads Paused — Format Opportunity Wasted
Every video creative across the portfolio is paused. Video typically drives 20-30% lower CPL in home services. ADZENX has video ads ready (AD 2 Video, AD 3 Video) that could be reactivated today. This is free money sitting on the table.
🏆
Elite Eco — Best Creative Practice in Portfolio
10+ active ads, 3 distinct messaging angles (0% finance, £7,500 grant, £9,000 grant), regular refresh (new ads every 2-3 days). Result: 2.99% CTRCTR Click-Through Rate — the percentage of people who saw your ad and clicked it. A higher CTR means your ad is interesting. Above 1% is good for Meta ads. and £9.51 CPL — the highest CTR and a competitive CPL. This is the template the whole portfolio should follow.
✅
ADZENX B2B — Strongest CPL at Scale
The agency's own account generated 104 leads at £5.79 each — the best CPL in the portfolio at the highest volume. The problem is internal competition: "Broad" and "BROAD" ad sets are identical audiences bidding against each other. Merge them and performance will improve further.
Cost Per Lead — Who's performing & who's wasting money?
💰 Cost Per Lead Ranking — All 17 Accounts
Green = good (under £10). Amber = acceptable (£10–£25). Red = critical (over £25). The target for this portfolio is under £12. Sorted best to worst.
Ad Fatigue — Are we annoying people with the same ads?
🔁 Frequency by Account
How many times each person has seen your ad on average. Red bars = danger zone (above 3.0). These audiences are exhausted and costs are rising.
🖱️ Click-Through Rate by Account
CTR shows how interesting your ad is to people who see it. Above 2% = excellent. Above 1% = good. Below 1% = ad copy or creative needs work.
Efficiency — Are you getting value for money spent?
📊 Spend vs Leads Generated
Each bar is one account. The ideal is tall Leads bars with short Spend bars — meaning lots of leads for little money. Johnson P&H is the reverse: huge spend, tiny leads.
🥧 Where is the £6,169 going?
Budget share by account. Elite Eco and Johnson P&H together consume over 22% of total spend — but Johnson's ROI is terrible.
↓ Full Account Data Table — Click any column header to sort
All 17 Active Accounts
Frequency above 3.0 = orange/red warning. CPL colour-coded green/amber/red.
● CPL < £10 ● CPL £10–25 ● CPL > £25
Account ↕ Spend ↕ Impr.Impressions Total times the ad was shown on screen. ↕ CTRClick-Through Rate % of people who saw the ad and clicked it. Above 1% is good. ↕ CPMCost Per 1,000 Views How much it costs to show your ad 1,000 times. Lower = cheaper reach. ↕ Freq.Frequency How many times each person has seen your ad. Above 3.0 = ad fatigue danger zone. ↕ Leads ↕ CPLCost Per Lead How much you pay for each enquiry. This is the main KPI. Lower is better. ↕ Status
£400+
Monthly waste recoverable
30–40%
Attribution recovery via CAPI
2×
Lead volume on top performers
9
Prioritised actions
90-Day Roadmap — From Crisis Control to Scale
WEEK 1
🚨 Stop the Bleeding
Pause Johnson P&H, kill ADZENX duplicates, refresh Brennan creative. Recovers ~£400/month immediately.
WEEK 2
🛠️ Build the Foundation
Install Pixel + CAPI on top 5 accounts. Unlocks retargeting, lookalikes, and 30-40% attribution recovery.
WEEK 3
🚀 Optimise Creative
Reactivate video ads, build lookalike audiences from 213 existing leads, launch DCO tests.
MONTH 2
📈 Scale What's Working
Double budgets on SAS Heating & JH Plumbing. Compound DCO findings. Build LAL audiences across portfolio.
9 Prioritised Actions — Effort vs. Impact
01
🚨 IMMEDIATE Effort: Low
Pause Johnson P&H Now
Frequency 4.47 means the audience has tuned out. £617 spent → 12 leads at £51.47 each. Pause immediately. Wait 7 days. Relaunch with fresh creative and a tighter 10-mile geo radius.
↓ Saves £400+/mo in wasted spend
02
🚨 IMMEDIATE Effort: Low
Kill ADZENX's Duplicate Ad Sets
"Broad" and "BROAD" are targeting identical audiences and bidding against each other. Delete one. Combine budgets: £10 + £10 → single ad set at £20/day minimum.
↓ -15–20% CPL reduction
03
🚨 IMMEDIATE Effort: Med
Fresh Creative for Brennan
Frequency 4.36, CPL at £31.26 and climbing. Pause all current ads. Launch 2 new concepts: customer testimonial, before/after boiler story, or time-limited offer. Test for 7 days.
→ CPL improves within 5 days
04
🛠️ INFRASTRUCTURE Effort: Med
Install Meta Pixel on All Websites
Priority: Norwich (£596 spend, no pixel), Brennan (£594), M&M City (£537), Gas Direct (£418). Even for Lead Ads, the pixelMeta Pixel A tiny piece of code on your website that tells Meta what visitors do. enables retargeting and lookalike seeds.
↑ Unlocks 3–5x cheaper retargeted CPL
05
🛠️ INFRASTRUCTURE Effort: High
Install CAPI on Top 5 Accounts
Use Meta's native CAPI Gateway (no-code) or connect via CRM/Zapier. For Lead Ads: Lead form webhook → CAPICAPI Conversions API — server-side backup to the Pixel.. Recovers 30-40% of conversions lost to iOS opt-outs.
↑ +30–40% attribution recovery
06
🚀 CREATIVE Effort: Low
Reactivate All Video Ads
ADZENX has "AD 3 Video" and "AD 2 Video" sitting paused. Elite Eco has video assets ready. Video typically drives 20-30% lower CPL in UK home services. Run alongside image ads for 14 days.
↓ -20–30% CPL on video placements
07
🚀 AUDIENCE Effort: Med
Build Lookalike Audiences
Upload lead lists as Custom AudiencesCustom Audience Targeting list built from your own data.. ADZENX (104), Elite Eco (80), Norwich (29) are ready. Create 1% Lookalike AudiencesLookalike Meta finds new people similar to your leads. from these seeds.
↓ -18–25% CPA reduction
08
📈 SCALE Effort: Low
Scale SAS Heating & JH Plumbing
SAS Heating at £6.62 CPL and JH Plumbing at £6.74 CPL are strong performers on small budgets. Both have room to scale. Double daily budget and monitor for 14 days. If CPL stays under £10, double again.
↑ 2× lead volume, no CPL regression
09
📈 TESTING Effort: Med
DCO Test — ADZENX, Elite Eco, GX7
Set up DCODCO Dynamic Creative Optimisation — Meta auto-mixes headlines, images, descriptions.: 3 headlines × 3 body texts × 2 images. Compare against current static ad sets at equal budget. Run for 14 days.
→ Insight in 14 days
Per-Account Priority Actions — At a Glance
Johnson P&H✕ Pause Now
£617 spend · 12 leads · CPL £51.47 · Freq 4.47
Pause immediately. Audience exhausted. Reset with new geo + creative.
Brennan Plumbing✕ Refresh
£594 spend · 19 leads · CPL £31.26 · Freq 4.36
Urgent new creative. Frequency pushing CPL above £30 and rising.
ADZENX⚡ Optimise
£602 spend · 104 leads · CPL £5.79
Merge Broad/BROAD ad sets. Reactivate video. Build LAL from 104 leads.
Elite Eco● Scale
£760 spend · 80 leads · CPL £9.51
Install pixel. Add retargeting layer. Test Advantage+. Best scale candidate.
Norwich P&H⚡ Fix Budget
£596 spend · 29 leads · CPL £20.56
Install pixel. Increase budget — needs more volume to exit learning phase.
F&L Plumbing⚡ Monitor
£489 spend · 15 leads · CPL £32.65 · Freq 3.51
Frequency approaching danger zone. Refresh creative or expand geo.
SAS Heating● Scale
£231 spend · 35 leads · CPL £6.62
Strong CPL — scale budget 2× and monitor for 2 weeks.
HeatWise⚡ Budget Cap
£48 spend · 3 leads · CPL £16.22
£80 spend cap is too restrictive — algorithm cannot learn on £80/month.
OCN Gas⚡ Check
£127 spend · 4 leads · CPL £31.77
Audience may be too narrow. Check geo targeting radius.
Executive Summary

"The fastest defensible positioning for Adzenx is not another Google/Meta ads agency."

Adzenx is entering a crowded UK/SMB performance-marketing market. The gap to attack is trust — small businesses are skeptical of agencies that overpromise, hide reporting, and waste budget. Win with plain-English audits, visible economics, and a narrow first offer.

Recommended Positioning
Conversion-first paid growth for SMEs, combining Google/Meta campaign management, landing-page fixes, and transparent weekly economics.
Competitors Analysed
9
UK + global PPC agencies
Direct Name Threats
4
AdZen · Adzenon · Adzenyth · AdGenix
Most Common Hook
Free Audit
Used by 6/9 competitors
Underused Wedge
Lead Follow-Up
Open positioning gap
Competitor Set — 9 Players Mapped
AdZen Digital Growth
adzen.co ↗
High
Calm, friendly, full-service
Small-business agency. Blends strategy, creativity, and automation. Owns the softer "growth partner" positioning.
OfferFirst month free
Spend Band$500–$3K/mo
⚡ Opportunity Use harder performance language: audits, economics, leakage, tracking.
Adzenon
adzenon.com ↗
High
Aggressive direct-response
"Your ads are bleeding money." Claims $50M+ managed. Closest name-space competitor — owns the loud "free PPC audit" angle.
OfferFree PPC audit
Spend Band$1K–$5K/mo
⚡ Opportunity Win with credibility: "Find the 3 leaks costing you leads in 20 minutes." Avoid exaggeration.
BW-Digital Marketing
bwdigitalmarketing.co.uk ↗
High
PPC specialist, audit-led
UK paid ads specialists. Google + Meta Partner badges. Targets businesses already running ads. Has clearer qualification than broad agencies.
Offer60-second audit
Spend Band$2K–$10K/mo
⚡ Opportunity Target earlier-stage SMEs not ready for partner-only firms.
Social Surge
social-surge.co.uk ↗
Med
E-commerce ROAS
UK PPC/SEO agency, e-commerce only. Public pricing: £2,500 + VAT + 2.5% of revenue. Vertical focus makes them memorable.
OfferPPC/AI strategy call
Spend Band$1K–$5K/mo
⚡ Opportunity Position around local/service SMEs where Social Surge does not focus.
PPC Magic
ppcmagic.com ↗
Med
Small business PPC, broad
Google + Meta + LinkedIn coverage. 10+ years experience. £1,500–£1M budget range. Serviceable but somewhat templated copy.
OfferProposal/audit
Spend Band$1K–$7.5K/mo
⚡ Opportunity Out-position with specificity: "local service lead gen" or "SMEs spending £500–5K/mo."
Med
Paid media + creative
£96M+ paid media managed, 150+ businesses helped. "For brands that refuse average." Likely appeals to more mature brands.
OfferStrategy call
Spend Band$3K–$15K/mo
⚡ Opportunity Don't fight on managed-spend totals. Fight on speed, transparent setup, SME access.
Low
AI-forward, minimal proof
Performance marketing + AI workflows. Sells modernity more than measurable outcomes.
OfferConsultation
Spend Bandn/a
⚡ Opportunity Use AI as backend efficiency, not buyer-facing hype.
Med
Local service systems
Service-business growth. Dentists, remodelers, wellness, landscaping. Combines content + paid + automation + reputation.
OfferConsultation
Spend Band$500–$4K/mo
⚡ Opportunity Package "lead-to-sale": ads + landing page + CRM/SMS + review capture.
Adzenyth
adzenyth.com ↗
Low
Orthodontic vertical
Niche orthodontic funnel. Cost calculators, lead forms, dynamic messaging. Proves the power of a narrow vertical.
OfferDiscovery call
Spend Band$500–$4K/mo
⚡ Opportunity Mirror the model — pick a vertical or build vertical landing pages.
💸 Estimated Monthly Spend Bands
Where competitors invest in their own paid acquisition. Higher spend signals more mature funnel + larger ambition.
🎯 Messaging Gap Map
What competitors say (red = saturated). What's underused (green = open lane for Adzenx).
Free Audit
Very common
Wasted Spend
Common
Google + Meta Mgmt
Very common
Landing Page / CRO
Underused
Lead Follow-Up
Open lane
Transparent Reporting
Claim only
Niche Specialisation
Strong for some
AI Automation
Emerging
Founder-Led Service
Open lane
Recommended Action Plan — 7 / 30 / 90 Days
7
Days
Sprint Launch
  • Build "Free Ads Leak Audit" landing page
  • Create sample weekly report template
  • Brand + audit exact-match search campaign
  • 3 Meta creatives: spend, tracking, landing leaks
  • Publish "Google Ads Audit Checklist for UK SMEs"
30
Days
Niche & Test
  • Choose 1 niche or build 3 niche landing pages
  • £20–50/day Google Search test on audit terms
  • £10–25/day Meta retargeting to visitors
  • Capture audit findings into anonymized content
  • Build proof library: screenshots, Loom teardowns
90
Days
Scale Proof
  • Turn best audits into case studies
  • Add "How much are your ads leaking?" calculator
  • Launch vertical campaign in best-performing niche
  • Add review capture after every audit + milestone
  • Consider LinkedIn only if B2B close value is strong
The Wedge

"No mystery dashboards. No inflated activity reports. Just weekly lead economics and the next fix."

Five gaps in the UK SME paid-ads market — each is a potential wedge for Adzenx. The strongest combine transparency, vertical focus, and the full lead path (not just ad management).

5 Biggest Market Gaps
01
Transparent SME Economics
Most competitors say "ROI" or "results" — few show a simple weekly economic view: spend, leads, qualified leads, booked calls, sales value.
Build: Sample Weekly Growth Report for SMEs
02
Ads + Landing Page + Follow-Up
Many agencies sell ad management. Fewer sell the full lead path. Leaks happen after the click — weak landing page, bad form, slow follow-up, no CRM tagging, no call tracking.
Package: Campaign + Tracking + Landing Page + Lead Follow-Up
03
Anti-Agency Trust Positioning
Competitor pages use big claims, vague partner badges, mystery dashboards. A new agency can win by being visibly specific: public audit checklist, public sample report, plain-English teardowns, clear pricing.
Tagline: No mystery dashboards. Just weekly lead economics and the next fix.
04
Vertical Focus
The strongest competitors specialise by channel or vertical. Avoid broad "digital marketing agency" positioning — choose a wedge.
Top picks: Local service · Aesthetic clinics · Dental · Home improvement · Consultants · Sub-£50K SMEs
05
Budget-Leak Calculator
Competitors talk about wasted spend abstractly. A live calculator makes the pain tangible. Inputs: monthly spend, current CPL, close rate, sale value. Outputs: monthly leak, leads to break even, first fix.
Build: Interactive "How much are your ads leaking?" tool
Platform Opportunities — Where to Show Up
🔍 Google Search #1 Channel
Why: Audit intent is explicit and high-converting.
Campaign Themes
  • Google Ads audit
  • Meta Ads audit
  • PPC agency for small business
  • Facebook ads not converting
  • Google ads not getting leads
Landing Pages
  • /google-ads-audit
  • /meta-ads-audit
  • /ppc-for-small-business
  • /ads-leak-audit
📘 Meta / Instagram #2 Channel
Why: Best for retargeting and proof-building.
Creative Formats
  • Founder talking-head audit clips
  • Screenshot-style diagnostics
  • Carousel: "5 places your leads are leaking"
  • Before/after account cleanup story
Avoid
  • Generic agency graphics
  • "We help businesses grow" without proof
💼 LinkedIn Organic First
Why: Founder-led organic. Paid is expensive at launch stage.
Content Themes
  • Mini audits
  • Agency red flags
  • Weekly PPC teardown
  • "What I would fix first in this account"
🎵 TikTok / Reels Optional
Why: Only if Adzenx commits to high creative volume.
Best Content
  • 30-second audit clips
  • "This one setting wasted £X"
  • "Bad lead form vs good lead form"
  • "Why your Meta leads are cheap but useless"
Ad Copy Angles to Test — A/B/C/D
A
Wasted Spend
"Stop Leaking Ad Budget"
Running Google or Meta ads but not sure what is working? Adzenx gives SMEs a plain-English audit showing the campaign, tracking, landing-page, and follow-up gaps costing you leads.
→ Book Free Audit
B
Agency Rescue
"Confusing Reports? Rising CPL?"
If your current ads report shows clicks but not booked leads, we will show you what is broken and what to fix first.
→ Request Account Review
C
Lead Path Fix
"Ads Are Only Half The Funnel"
We help SMEs fix the full path from click to booked lead: campaigns, tracking, landing page, and follow-up.
→ Get 30-Day Fix Plan
D
Founder-Led Audit
"Get A Human Ads Audit"
No automated PDF. No generic score. A real review of where your Google or Meta budget is leaking and what to do next.
→ Book Audit
Priority Actions — Order of Operations
1
Build "Free Ads Leak Audit" Landing Page
Who it's for · what you check · what they receive · sample report image · calendar booking · clear no-obligation disclaimer.
2
Publish One-Page Sample Report
Spend summary · conversion tracking status · top wasted keywords/audiences · landing-page friction · 3 recommended fixes.
3
Launch Brand Defense Campaign
Bid on: adzenx · adzen x · adzenx ltd · adzenx agency · adzenx ads. Protects against AdZen, Adzenon, Adzenyth, AdGenix confusion.
4
Build Competitor Comparison Content
"How to choose a PPC agency for small business." · "What a real Google Ads audit should include." · "Why cheap Meta leads do not always become customers."
5
Choose One Niche Wedge by Evidence
After 30 days, evaluate: lowest cost per booked audit · highest close rate · most urgent pain · best proof potential. Commit to one.
Risks to Manage
⚠️
Brand-name confusion — several agencies use AdZen/AdGen/Adex naming.
⚠️
Broad positioning will be expensive and forgettable.
⚠️
Unproven claims — ROAS, CPA reduction, spend managed should not be used unless Adzenx can prove them.
⚠️
Meta-only lead gen may attract low-quality leads without qualification + follow-up.
⚠️
LinkedIn paid spend burns budget quickly before clear proof and high-ticket positioning.
Recommended Strategic Choice

Free Ads Leak Audit for SMEs spending on Google or Meta

Adzenx should launch with one flagship offer, then convert audit calls into:

1 Tracking cleanup
→
2 Landing-page improvement
→
3 Google/Meta campaign rebuild
→
4 Monthly mgmt + weekly economics
Fast Read

AdzenX has 4 active UK Meta ads — and they're sharper than the rest of the agency market.

Not generic agency ads. Niche lead-gen for HVAC/boiler installers. Most named competitors showed no exact UK active ads or noisy false-positive results — Adzenx has a real opening.

Strategic Recommendation
Double down on HVAC/boiler installers as the first beachhead. Don't dilute into "ads for SMEs" until there's proof in the niche.
AdzenX's 4 Active Meta Ads — UK Library
● Active Started 2026-04-09
ID: 972146772003510
🔥 Boiler installers
"15-20 additional installs in the next 30 days"
Revenue framing£30K–£50K+
CTALearn more
● Active Started 2026-04-26
ID: 986158003990356
🔥 HVAC installers
"Predictable demand from local homeowners"
PainConsistency, not leads
CTASee details
● Active Started 2026-04-28
ID: 4183950591918246
🔥 Boiler installers
"Done-for-you customer acquisition system"
SystemAds + follow-up
CTA30-second application
● Active Started 2026-04-28
ID: 26917616677868065
🔥 HVAC installers
"Reduced reliance on comparison sites"
FrameOwn demand
CTABook a call
✅ What's Strong
  • Very specific niche. HVAC/boiler installers easier to target than generic SMEs.
  • Concrete commercial outcome. "15-20 installs" + "£30k-50k" makes value tangible.
  • Mature pain reframe. "Consistency problem" beats "need more leads."
  • System language. "Done-for-you acquisition system + follow-up" implies more than ads.
🛠 What to Improve
  • Copy repeats heavily across boiler variants. Test different hooks next iteration.
  • Proof is implied, not shown. Add anonymized: cost per enquiry, booked surveys, install value, close rate.
  • CTA destination weak — replace fb.me with proper application page.
  • Add qualification — service area, monthly capacity, minimum ticket, current installs/month.
Competitor Meta Library Signals — What's Visible?
AdzenX● 4 Active
Niche, urgent, revenue-linked HVAC/boiler ads. Sharpest creative in the set.
Adzenon— None
No active UK ads matching exact name. Website is loud, Meta presence is silent.
BW-Digital~ Noisy
21 results — mostly false positives unrelated to the agency. No clean signal.
Social Surge~ Noisy
600 generic results, no clean PPC creative isolated. Not a Meta message competitor.
PPC Magic! Weak
2 results — neither was actually PPC Magic. Useful pattern: Ingrowth targets nurseries.
ClickBoost★ Pattern
Case-study language: £2M → £20M e-commerce revenue. The proof bar to match.
AdGenix— None
No active UK ads. Strategic positioning reference only.
Adzenyth— None
No active UK ads. Niche orthodontic model still relevant as template.
Impression Digital★ Pattern
Brand/authority style: thought leadership + guides. Don't copy yet — direct-response wins at launch.
5 Creative Tests to Launch Next
01
Consistency Problem
"Boiler installers don't have a lead problem. They have a consistency problem."
Angle: One good month followed by two quiet ones creates unstable cash flow. Adzenx builds predictable local demand.
Why test: This is the winning copy already — test it as a shorter, punchier creative.
02
Capacity Filter
"Can your team handle 15 more boiler installs this month?"
Angle: Speaks only to installers with operational capacity, which improves lead quality at the form stage.
Why test: Moves the ad from "we can help anyone" to "apply if you're ready."
03
Comparison Site Escape
"Tired of fighting every boiler lead from comparison sites?"
Angle: Own demand instead of buying shared leads. Direct attack on the broker model.
Why test: Current copy mentions reduced reliance — give it its own creative.
04
Revenue Math
"What would 10 extra installs do to your month?"
Angle: Calculator-style creative: avg install value × extra installs = possible revenue.
Why test: Makes the money outcome concrete and visual.
05
Follow-Up System
"Most boiler leads are lost after the enquiry."
Angle: Adzenx fixes the campaign and the follow-up system — more enquiries become booked surveys.
Why test: Differentiates from agencies that only run ads.
DEDICATED LANDING PAGE
/boiler-installer-growth
"Get 15-20 more boiler install opportunities in the next 30 days."
For boiler and heating companies with capacity to take on more local installs.
→ Apply for a Growth Call
Page Sections
  • The consistency problem
  • Why comparison-site leads are weak
  • The Adzenx demand system
  • Qualification: location, capacity, lead sources, budget
  • Proof / early results / anonymized diagnostics
  • FAQ: ad spend, time to results, service areas, lead quality
📋 IMMEDIATE ACTION LIST
Do These In Order
  1. Keep the HVAC/boiler niche. It's the clearest differentiator.
  2. Build a dedicated landing page. Replace generic fb.me path.
  3. Split boiler and HVAC into separate campaigns/ad sets.
  4. Test 5 hooks: consistency · capacity · comparison-site · revenue math · follow-up.
  5. Add proof assets as soon as any campaign data exists.
  6. Retarget visitors with a short founder video on the "consistency problem."
  7. Build a qualification form filtering for capacity + ad budget.
Public Meta Library — Direct Search Links
🔍 Adzenx UK active↗ 🔥 AdzenX boiler search↗ 🔍 Adzenon UK active↗ 🔍 Social Surge PPC↗ 🔍 Koozai UK active↗